Europe and Britain Turn to India as Apparel Sourcing Gains New Momentum
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As Free Trade Agreement ratification draws closer, apparel brands from the United Kingdom and the European Union are actively exploring India as a stronger sourcing destination. Leading retailers such as Marks and Spencer, Primark and Next have begun direct engagement with Indian manufacturers, particularly in Tirupur, Tamil Nadu, one of the world largest knitwear hubs. Factory audits, compliance checks and supplier evaluations have intensified, signalling clear intent to expand sourcing footprints. For Indian exporters, this renewed attention reflects rising confidence that tariff barriers may soon ease, reshaping sourcing economics across Europe and Britain.
Why Buyers Are Rethinking Supply Chains
Growing uncertainty in Bangladesh has played a major role in this shift. Political instability and supply chain risk have pushed European buyers to reassess over dependence on a single production base. India, with its scale, skilled workforce and diversified manufacturing, is emerging as a natural alternative. Exporters report that brands already sourcing from India are seeking to scale volumes, while new buyers are initiating relationships. Key drivers behind this shift include
• Expectation of tariff elimination under proposed FTAs
• Need to reduce regional concentration risk
• Strong compliance and audit readiness in Indian factories
• Ability to handle both basics and value added apparel
Under the proposed India UK agreement, tariffs on nearly all Indian exports to Britain are expected to be removed, sharply improving cost competitiveness.
Capacity Expansion and Strategic Opportunity
In the last financial year, Indian textile and apparel exports reached 37 billion dollars, with Europe and Britain accounting for a significant share. However, higher duties have long placed India at a disadvantage compared with Bangladesh. Removal of these duties could level the playing field and unlock a new growth phase. Industry leaders caution that India must prepare for rising demand by expanding capacity, improving lead times and strengthening infrastructure. If trade agreements move from negotiation to reality, India stands poised to become a central pillar in European and British apparel sourcing strategies, marking a decisive shift in global supply chain alignment.
03:04 PM, Jan 13
Source : Europe and Britain Turn to India as Apparel Sourcing Gains New Momentum
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